Track-tested Audi performance will now fly under the banner of “Audi Sport,” which takes the place of the quattro® GmbH name, formerly used to describe Audi motorsports. The Audi Sport models offer the highest-caliber performance, balancing driving dynamics and innovation to create the ultimate track-worthy rides.

Say hello to our new baby! ?? The new Audi R8 LMS GT4 joins the Audi Sport customer racing family ?? #GT4 #LeagueofPerformance pic.twitter.com/ZK2EOm3R5m

— Audi Sport (@audisport) April 11, 2017

Audi is always pushing the envelope and innovating at the edge, and recently at the Auto Shanghai auto show, one such innovation was on display front and center: the Audi e-tron Sportback Concept vehicle, a four-door Gran Turismo style all-electric concept. Innovation on the inside comes from the powertrain, but the design language—while still undeniably Audi—is pretty futuristic, too.

Not yet etronized? Here we go... https://t.co/CLN2xtOQ15 #ChargedWithExcitement pic.twitter.com/HrOUiuPIBt

— Audi (@Audi_Online) April 26, 2017

Far and away one of our absolute favorites across the entire fleet, we here at Audi Central Houston are straight-up smitten by our esteemed German automaker's full-size SUV, the recently remade 2017 Q7.

Wondering why we feel as we do?

Then, the clip below has your name on it. Ride out with Kelley Blue Book Managing Video Editor Micah Muzio to hear all about the Q7:

While it wouldn't be fair to term the Q7's entry-level engine -- a 252-horsepower turbo-four -- "sluggish," it nonetheless cannot hold a candle to its more strapping sibling, the available 3.0-liter supercharged…

To tackle the challenges presented by future mobility needs, two automotive giants have agreed to go it together—at least when it comes to electrified drivetrains, autonomous vehicles, and digitization! Audi partners with Porsche to develop technology to carry us all—literally—into the future.

#Audi and #Porsche are going to work together on electrification and autonomous tech until 2025: https://t.co/hqUvfexpYD pic.twitter.com/b0nZHi1sGZ

— Auto Express (@AutoExpress) April 5, 2017

Has your new-car search led you to the high-performance luxury sports coupe class? Well, if so, please allow your pals here at Audi Central Houston to offer a word of advice:

Ours, the 2017 R8, is one most definitely deserving of a spot on your short list.

And why's that?

Cars.com commentator Joe Wiesenfelder explains all in the clip below; have at it right here:

At once a beauty and a beast, the 5.2-liter V10 engine of the range-topping V10 Plus model is, simply put, a stunner.

Pairing with a seven-speed automated-manual S tronic transmission, the V10…

The New York International Auto Show (NYIAS) is a huge event in the automotive world, and for our favorite four-ring automaker, the 2017 NYIAS marked the North American debut of the 2018 Audi RS 3 for North American audiences.

#AudiRS3 - first compact Audi sedan to wear the RS badge - to make its North American debut at @NYAutoShow #NYIAS https://t.co/9EKMOVYmbH pic.twitter.com/8GJLuEOjYR

— Audi News (@AudiNews) April 6, 2017

To say that six straight years of sales growth and counting shows improvement would be an understatement. But Audi achieved it, with February sales increasing overall for Audi of America by 17 percent to 13,741 vehicles. That's right around 2,000 vehicles more than the previous February, and the first two months of 2017 alone have seen Audi U.S. sales ratchet up 14 percent, to 26,942 vehicles. SUV demand, including for Q5 and Q7, helped in large part to drive the increase, with 36 percent improvement on the month, while A4 sedans increased 30 percent, A3…

With a turbocharged V6 engine, the #AudiSQ5 is a sports car in SUV clothing. #NAIAS pic.twitter.com/LbUKKd4pxU

— Audi (@Audi) January 10, 2017

The North American International Auto Show was a veritable gallery of new automotive curios, but it was Audi's 2018 SQ5 that took nigh center-stage for the luxury performance crossover crowd. And it was more than the promise of a turbocharged 3.0-liter TFSI® engine shelling out an impressive 354 horsepower and the capability to reach speeds of up to 60 mph in up to 5.1 seconds that got us at Audi Central Houston excited…

In the brand’s size hierarchy, the Audi Q7 currently occupies the top notch. But that may soon change if the latest prototype from the four rings is anything to go by. At this year’s Detroit Auto Show, Audi took the wraps off the Q8 Concept, which showcases what a plug-in hybrid luxury CUV could do.

When you’re an automaker such as Audi, and have thirty-five years of providing the industry with one of the most innovative all-wheel drive platforms ever, would you rest on your laurels? The answer, of course, is no. Along with a deluge of new vehicles, the four rings has also introduced a new, more fuel efficient breed of their famous technology.