Track-tested Audi performance will now fly under the banner of “Audi Sport,” which takes the place of the quattro® GmbH name, formerly used to describe Audi motorsports. The Audi Sport models offer the highest-caliber performance, balancing driving dynamics and innovation to create the ultimate track-worthy rides.

Say hello to our new baby! ?? The new Audi R8 LMS GT4 joins the Audi Sport customer racing family ?? #GT4 #LeagueofPerformance pic.twitter.com/ZK2EOm3R5m

— Audi Sport (@audisport) April 11, 2017

Audi is always pushing the envelope and innovating at the edge, and recently at the Auto Shanghai auto show, one such innovation was on display front and center: the Audi e-tron Sportback Concept vehicle, a four-door Gran Turismo style all-electric concept. Innovation on the inside comes from the powertrain, but the design language—while still undeniably Audi—is pretty futuristic, too.

Not yet etronized? Here we go... https://t.co/CLN2xtOQ15 #ChargedWithExcitement pic.twitter.com/HrOUiuPIBt

— Audi (@Audi_Online) April 26, 2017

Far and away one of our absolute favorites across the entire fleet, we here at Audi Central Houston are straight-up smitten by our esteemed German automaker's full-size SUV, the recently remade 2017 Q7.

Wondering why we feel as we do?

Then, the clip below has your name on it. Ride out with Kelley Blue Book Managing Video Editor Micah Muzio to hear all about the Q7:

While it wouldn't be fair to term the Q7's entry-level engine -- a 252-horsepower turbo-four -- "sluggish," it nonetheless cannot hold a candle to its more strapping sibling, the available 3.0-liter supercharged…

Has your new-car search led you to the high-performance luxury sports coupe class? Well, if so, please allow your pals here at Audi Central Houston to offer a word of advice:

Ours, the 2017 R8, is one most definitely deserving of a spot on your short list.

And why's that?

Cars.com commentator Joe Wiesenfelder explains all in the clip below; have at it right here:

At once a beauty and a beast, the 5.2-liter V10 engine of the range-topping V10 Plus model is, simply put, a stunner.

Pairing with a seven-speed automated-manual S tronic transmission, the V10…

The New York International Auto Show (NYIAS) is a huge event in the automotive world, and for our favorite four-ring automaker, the 2017 NYIAS marked the North American debut of the 2018 Audi RS 3 for North American audiences.

#AudiRS3 - first compact Audi sedan to wear the RS badge - to make its North American debut at @NYAutoShow #NYIAS https://t.co/9EKMOVYmbH pic.twitter.com/8GJLuEOjYR

— Audi News (@AudiNews) April 6, 2017

To say that six straight years of sales growth and counting shows improvement would be an understatement. But Audi achieved it, with February sales increasing overall for Audi of America by 17 percent to 13,741 vehicles. That's right around 2,000 vehicles more than the previous February, and the first two months of 2017 alone have seen Audi U.S. sales ratchet up 14 percent, to 26,942 vehicles. SUV demand, including for Q5 and Q7, helped in large part to drive the increase, with 36 percent improvement on the month, while A4 sedans increased 30 percent, A3…

With a turbocharged V6 engine, the #AudiSQ5 is a sports car in SUV clothing. #NAIAS pic.twitter.com/LbUKKd4pxU

— Audi (@Audi) January 10, 2017

The North American International Auto Show was a veritable gallery of new automotive curios, but it was Audi's 2018 SQ5 that took nigh center-stage for the luxury performance crossover crowd. And it was more than the promise of a turbocharged 3.0-liter TFSI® engine shelling out an impressive 354 horsepower and the capability to reach speeds of up to 60 mph in up to 5.1 seconds that got us at Audi Central Houston excited…

It seems to us at Audi Central Houston that the good folks at MotorWeek quite simply cannot get enough of our beloved German brand. In the past few weeks alone, they've shared largely laudatory reviews for two of Audi's sedans, the A4 and the S3.

Today, however, they turn their attention to the automaker's five-door performance phenom, the 2016 Audi RS 7. Check the clip below to learn a bit more about it:

The RS 7's engine -- a turbocharged 4.0-liter V8 -- is a straight-up showstopper. Kicking out a colossal 560 horsepower and 516 pound-feet of…

Without a doubt one of the more intriguing rides on the roster, the recently refreshed 2017 Audi S3 is effectively a sports coupe in four-door form. In this sea of compact-sedan sameness, the S3's approach is a breath of fresh air.

How else does the S3 manage to distinguish itself from the many others in its segment?

Our friends at MotorWeek deliver the need-to-know details in the clip below. Have a looksee right here:

Beneath the sedan's snout, a turbocharged 2.0-liter four-cylinder engine hold court with a six-speed dual-clutch "S tronic" automatic transmission. Coupled with standard ...

Is the fully redesigned 2017 Audi A4 the most impressive midsize luxury sedan we here at Audi Central Houston have ever met?

Well, we'll put it to you like this: if it isn't ... we're not quite sure we know what is. It's clear, even at first blush, that the German automaker went to great lengths to make this A4 the very best one yet.

And so, with that in mind, we now redirect your attention to the clip below. Tag along with the MotorWeek team to discover that which the latest A4 has in store:

In…